Should I incorporate FAQs on my law firm website?

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 Today, we delve into a pivotal question many law firms grapple with: Should your website include an FAQs (Frequently Asked Questions) section? Let’s unpack this topic. FAQs and understanding the modern client Before we make a judgment, it’s essential to understand who your potential clients are. Recent data reveals that the Gen Z and Millennial […]

Should I redesign my law firm website regularly?

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In the world of digital marketing, the website stands as the online headquarters of any business – the face of your firm in a vast digital space. But as with all things digital, evolution is constant. This brings us to an oft-asked question: should law firms undergo regular website redesigns?  The evolution of the digital […]

Should I dedicate a substantial budget to our law firm’s PPC campaigns?

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The realm of digital marketing for lawyers, is vast and varied. While organic marketing campaigns and strategies like SEO have their undeniable advantages, pay-per-click (PPC) advertising offers a fast-track route offering immediate visibility to attract clients. But does that mean law firm’s presence online should be controlled through a significant chunk of their legal marketing […]