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Content creation and marketing for law firms

High quality content of all types is the lifeblood of digital marketing success.

Promote your legal services and establish your online authority

At MLT Digital (formerly Moore Legal Technology), we specialise in crafting compelling content for law firm websites. With over 20 years of experience helping law firms build their online presence, we know what it takes to create content that delivers results.

Our legal marketing agency works exclusively with law firms, which means we understand the unique challenges and opportunities that small to medium-sized law firms encounter online. 

With our content marketing services, we can help you attract more clients and gain traffic to your website. Let us help you grow your practice by leveraging the power of content marketing to your advantage. 

Looking for content that generates results?

With MLT Digital, you can stand out from your competitors and leverage the value of our extensive content marketing experience.


Content marketing that attracts and converts ​

At MLT Digital, we create content marketing strategies that resonate with your target audience, drive website traffic, and increase client conversion rates. By focusing on quality, relevance, and consistency, our tailored content strategy will help you build a strong online presence that engenders trust and credibility with potential clients. 


User-first law firm content

We understand the importance of providing clear, concise, and accessible information to your law firm website visitors and target audience.

By incorporating UX principles and seamless navigation aligned with your web design, our law firm content strategy ensures that your potential clients have a positive experience on your site, encouraging them to trust your services and enquire about your legal expertise.


Online content that gets found

Our law firm content is not only informative and engaging, but also optimised to boost your search rankings and drive organic traffic to your site.

We take the time to get to know your law firm’s specialisms, ensuring that your legal services are presented effectively.

We carefully create content that aligns with the search behaviour of your target audience and reaches the right people, leading to increased web traffic and more leads.


Content driven by data

When it comes to digital marketing success, we believe in the power of using valuable data to drive continuous improvement.   

By analysing key metrics (e.g., engagement rates, related keywords, and conversions), our team can identify areas for optimisation and adjust your content marketing strategy accordingly.

A data-driven approach will ultimately help your law firm increase business exposure and ROI. 


What our clients have to say about our service

Content marketing service for law firms

Our team of experts is here to help you build a strong content marketing strategy that drives success for your practice, attract prospects and convert them into loyal clients. 

Content audit

Uncover opportunities to reach your firm's full potential

Our law firm marketing team will diligently analyse your existing content to identify strengths, weaknesses, and opportunities for improvement.

By assessing factors such as keyword research and SEO performance, we’ll provide actionable insights to help you drive better results, generate more clients, and implement an effective content marketing strategy.

Content optimisation

Elevate your existing content to gain more traffic

MLT will work closely with you to refine your current website content, ensuring it aligns with your marketing and business objectives and adheres to the highest standards of readability and SEO.

Through targeted improvements (such as internal links), we help law firms create engaging content that converts prospective clients.

Website copy

User-friendly content that turns visitors into new clients

Transform your website into a powerful client-conversion tool with persuasive and compelling copy.

Our team of legal content experts will use thorough keyword research to craft high-quality, search engine optimised landing pages that showcases your expertise, while addressing the needs and concerns of your potential clients.

Branded content

Amplify your voice to stand out against competitors

Strengthen your law firm’s brand identity with valuable content that truly reflects your unique values and vision.

In conjunction with our branding service, we will work closely with you to develop a deep understanding of your law firm’s brand, create relevant content that reinforces your brand message and legal expertise.

Interested in learning more? Check out our free resources.


Law firm content FAQs

Most law firms understand there is value in writing content for their website, however it can be extremely time-consuming creating content, understanding what search engines are looking for, and coming up with content ideas. If you’re struggling to generate leads or position your firm as an authority in your field, law firm content marketing can help. Quality content creation that engages and informs prospective clients will help your law firm build trust and drive growth for your business. 

A sound content marketing strategy is more than just written content on a webpage or the occasional blog post. When executed successfully, a law firm content marketing strategy can help establish your expertise with prospective clients, improve Google search results and rankings for your legal services, generate leads, act as a cost-effective marketing method, and support other marketing efforts (such as paid ads and social media posts).

Search engines like Google and Bing provide users with the most relevant, informative and high-quality content as possible in their search results. As such, content marketing and search engine optimisation are inextricably linked. By creating informative and engaging content on your law firm website, you provide value to your audience and demonstrate to search engines that your site is authoritative.

In Google Analytics and other tools, we continually monitor key performance indicators (KPIs) such as organic traffic, search engine rankings, relevant keywords, and conversion rates to evaluate the effectiveness of our content marketing strategies.  

We’ll work closely with you to ensure that our content ideas align with your law firm’s brand identity while complementing your website design look and feel. By providing you with regular and transparent reports, we ensure that our content marketing efforts are delivering the desired results and generating leads, identifying areas for optimisation along the way.

The frequency of publishing new content on your law firm website can depend on various factors, including your resources, goals, and the preferences of your target audience. It’s important to remain consistent when posting, keep your ICP in mind, stay relevant, and consider different content formats to make your content easier to digest.

Ultimately, there’s no one-size-fits-all answer, and it’s important to find a balance that works for your specific legal expertise and audience. Regularly assess the impact of your content and adjust your strategy accordingly.


Read some of our case studies

18% organic traffic growth post organic campaign

28% conversion rate improvement through aligned content


Content marketing for lawyers and solicitors is key to your firm's online success.

If your current law firm content marketing strategy is not delivering a steady stream of form fills or phone calls, it’s time to make a change. Elevate your law firm above the competition by harnessing the power of MLT Digital’s expert legal content creation services.

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