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Digital marketing for law firms

Digital marketing is the lifeblood of our business and the reason why law firms across the country retain and trust us.

My time and work with MLT has been totally invaluable. Their level of expertise and assistance with the development of my firm's online presence, our SEO development and enquiry generation has been simply incredible!


Expert marketing services that transform your firm's online growth

With 20+ years of legal marketing expertise, your law firm’s growth and success are our main priorities. 

We understand the unique challenges small to medium-sized law firms face in the competitive legal landscape, and are here to ensure your online presence becomes your top lead generation tool. 

Our innovative, data-driven digital marketing strategies are designed not only to help you attract new clients but also to position your firm as an authority in the legal sector.

With our law firm marketing services, you’ll experience a new level of growth and recognition, setting your business apart from other law firms. Partner with our digital marketing agency and unlock the full potential of your practice with our comprehensive digital marketing techniques and solutions.


Make your law firm marketing efforts count with MLT Digital

With our wide range of services, your law firm will experience sustainable growth, increased revenue, and enhanced client relationships. If your website isn’t generating the traffic or leads you want, find out why with a free consultation from our digital marketing agency.


Law firm digital marketing

Our team of marketing specialists, with in-depth understanding of the legal industry, has the know-how to help you stand out from the competition. We focus on crafting a compelling brand identitydriving targeted traffic to your website, and generating quality leads that convert into clients. 


Building your law firm brand

Our comprehensive approach includes a thorough analysis of your firm’s strengths, weaknesses, and opportunities for growth.

By combining various elements of law firm internet marketing, we create a powerful brand strategy that amplifies your online presence and drives tangible results.

We’ll develop a customised strategy across multiple marketing channels to ensure your firm’s message reaches your target audience.


Improving client retention

Through our targeted law firm marketing efforts, we’ll help you establish lasting relationships with clients in need of legal services.

Our client acquisition and retention strategies are designed to optimise your online presence, create engaging content, and implement targeted marketing campaigns.

By focusing on both attracting and retaining clients, we’ll help you grow your client base and maximise revenue for your law firm.


Marketing backed by data

As a data-driven legal marketing agency, we believe in making informed decisions based on solid data and analytics.

MLT Digital continuously monitor your marketing campaigns, website performance, and client engagement to identify trends, measure success, and fine-tune our strategies.

By leveraging data, we can better understand your legal clients and adapt our marketing efforts accordingly, ensuring maximum impact.


Read what our clients have to say about our service


What's included in our digital marketing services for law firms?

Our marketing services are designed to elevate your firm’s brand, amplify your voice in the legal industry, and consistently deliver your unique value proposition to the right audiences.

Responsive web design

Engage your audience with a visually stunning and user-friendly website

When looking for a new website, many law firms often focus on graphic design and ensuring it looks good.

But web design is so much more than an appealing site for potential customers to see.

With years of expertise in web design for lawyers, we know what your firm needs to improve their conversion rate and attract new business.

Our web design services focus on creating a seamless user experience across all devices, ensuring your website looks and functions optimally. Our designs are strategically built to maximise lead generation.

Search engine optimisation

Boost your online visibility and drive targeted traffic to your website

Our law firm SEO experts implement industry-leading practices to enhance your website’s search engine ranking and increase organic web traffic.

At MLT Digital, our tried-and-tested methods include optimising your site structure, creating high-quality content, and building a robust backlink profile.

Our legal services-focused SEO techniques ensure that your website ranks higher in search results, making it easy for potential clients to find your law firm.

Targeted lead generation

Capture high-quality leads that convert into loyal clients

Our lead generation strategies are designed to attract and engage your target audience with laser-focused precision.

By implementing tactics such as paid advertising, conversion rate optimisation, content and other inbound marketing techniques, we’ll drive targeted traffic to your website and generate leads that are more likely to convert into clients.

Distinctive branding

Stand out from the competition with a strong and memorable brand identity

Our branding services focus on establishing a clear and consistent message that resonates with your target audience. We’ll help you create a unique brand identity that sets you apart from other law firms in your niche.

From logo design to tone of voice, we ensure every aspect of your brand reflects your firm’s values and mission.

Interested in learning more? Check out our free resources.



Digital marketing for law firms is the modern approach to connecting your legal services with potential clients online. It’s all about developing and implementing an effective digital marketing strategy – be it search engine optimisation, utilising social media platforms, email marketing campaigns, or online advertising – to raise awareness about your firm, showcase your expertise, and drive client engagement.

The digital landscape is vast and ever-evolving, and with the right marketing strategy and digital marketing tactics tailored to your target audience, law firms can reach a wider audience, foster trust, and grow their clientele more effectively than ever before.

We understand that law firms have unique marketing needs, which is why our team of experts has in-depth knowledge of the legal industry. We take the time to understand your practice areas, target audience, and goals to develop a customised marketing strategy that speaks to the specific needs and challenges of your firm.

We tailor your digital presence by using relevant keywords and valuable content that resonates with your site visitors, showcasing your expertise.

While the timeframe for results can vary depending on your specific goals and the marketing channels being utilised, our law firm clients typically begin to see improvements in their online visibility, website traffic, and lead generation within the first few months.

Sustainable growth and long-term success, however, require an ongoing commitment to refining and optimising your marketing strategy.

We believe in transparency and accountability, which is why we use key performance indicators (KPIs) to measure the success of our marketing strategies.

We provide monthly reports on metrics, including website traffic, lead conversion rates, and client retention rates. This allows you to track your progress and make data-driven decisions to optimise your digital marketing efforts.

Digital marketing campaigns are strategies employed online to achieve your marketing goals.Consider these as the various tools in your digital marketing toolbox. Your digital marketing strategy may include efforts such as:

  • Search Engine Optimisation (SEO): Optimising your website to make it more search engine-friendly and increase its visibility.”

  • Pay-per-click (PPC) advertising: Running targeted ads where you pay only when someone clicks on them.

  • Content creation: Create engaging content in various formats, including: blogs, videos, infographics, and other resources that provide value to your audience.

  • Social media marketing: Using platforms like Linkedin, Facebook, and Twitter to interact and engage with clients and share updates.

These efforts, when combined strategically, can create a symphony of online visibility and engagement for your law firm.


Explore some of our case studies

Paid search has seen a 400% improvement in return on ad spend

12% engagement increase leading to 10% improvement in conversion rates

Conversion rates improved by over 28% through better aligned content 


Discover the true potential of your online presence

Take the first step towards revolutionising your law firm’s growth and business development with our comprehensive digital marketing strategies.

Our digital marketing services have helped hundreds of ambitious law firms claim some of the top spots in search engines, attract more clients, and see a positive return on investment.

Schedule your free consultation now.