AI and data-driven approaches to content marketing for law firms
The legal sector is experiencing a rapid technological shift, with artificial intelligence (AI) transforming not just legal practice but also how firms market their services. For small to mid-sized law firms, staying competitive means embracing AI-driven marketing strategies while mitigating risks such as AI ‘hallucinations’ (where AI generates inaccurate information). Important to know: Law firms […]
Will organic rankings become the small print of digital marketing?
Since the launch of Google, Search Engine Optimisation (SEO) has been a cornerstone of digital marketing and online business generation for law firms. However, as search engine results pages (SERPs) become increasingly complex, the impact of top organic rankings is diminishing in terms of click throughs, traffic and enquiries. This shift is necessitating a change […]
The rise of the agent
I know it’s maybe a touch too early for one of those ‘predictions for 2025’ articles, but Labour’s first budget has acted as a catalyst for my Mystic Meg juices (not a great metaphor, I know). “By the end of 2025 one will not use or visit a website without an agent doing a large […]
ReceptIO: attempting to solve the number 1 barrier to law firm growth
We have been generating new business opportunities for law firms from the Internet for over 14 years and, as you can imagine, we have dealt with the full spectrum of firms; large and small, local and international, niche and multidisciplinary. With the very odd exception, there is one thing that has remained as a constant […]
Four steps for effective pricing
In my capacity as host of the Your Law Firm Success podcast, I’ve had the pleasure of interviewing a number of law firm leaders about the levers they have pulled to deliver law firm success. In most cases, they have had to overcome barriers of one type or another. One of the most frequently quoted barriers […]
Feeding innovation: How can lawyers nourish their business development skills?
For those who follow my LinkedIn posts, you know I enjoy finding unique connections from the most unlikely of sources! For me, one of the highlights of visiting London on business is, when time allows, going for a wander around Borough Market. As I sit here on this sunny Tuesday morning before meeting a client […]
Migrating your website and maintaining performance metrics
Today, for many law firms, the degree of consideration that goes into moving one’s website from one content management system to another is almost as great as changing case management system – and if it’s not, it should be. This is particularly the case if your website is a constant course of traffic, enquiries and […]
Should I use case studies to highlight my firm’s expertise?
One highly effective strategy that is often overlooked is the use of case studies on a law firm’s website. These engaging and informative pieces of content can demonstrate a firm’s proficiency, showcase results, and offer an interactive experience for potential clients to understand complex legal outcomes. Â We will explore their potential as part of […]
Should I showcase client testimonials on my law firm’s website?
In the competitive digital world, testimonials hold a paramount position, acting as the voice of satisfied clients in a world where trust is pivotal. Just as a website provides a digital introduction, testimonials serve as affirmations of your firm’s capabilities and expertise which ultimately help form potential clients’ perceptions and decisions. This propels us toward […]
Should I build a social media presence for my law firm?
In today’s digital age, having a strong social media presence is crucial for any business looking to thrive and attract prospective clients, build valuable connections, and establish themselves as thought leaders. But when it comes to lawyers the decision to leap into the world of social media can be daunting. This brings us to the […]