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Lead generation for ambitious law firms

New business is the lifeblood of growth and at MLT we have years of experience of delivering leads in the most challenging sectors.

Lead generation strategies for lawyers

Generating a steady stream of quality leads is crucial to the growth and success of any law firm. But with so much competition online nowadays, it can be challenging to stand out. 

At MLT (formerly Moore Legal Technology), we specialise in helping small to medium-sized law firms like yours effectively engage and convert potential clients.

Our expertise in the legal industry allows us to deliver unparalleled lead generation services tailored to the unique needs of law firms, helping you maximise your firm’s growth.

We strategically aligns your SEO and PPC campaigns to enhance visibility, drive targeted traffic, and capture high-quality leads, ensuring that your law firm benefits from a comprehensive and cost-effective approach to digital marketing.

With our industry-leading strategies, cutting-edge technology, and deep understanding of the legal market, we’re committed to providing you with a tailored, results-driven approach that sets you apart from law firm competitors.


Are you seeking new clients to grow your law firm?

We’ve helped hundreds of firms attract clients through our specialist lead generation service. Our approach to lead generation for lawyers ensures that you receive qualified leads and the best possible ROI.


Generate quality leads and improve your client pipeline

The ultimate goal for law firms is to create a consistent pipeline of high-quality leads, enabling your firm to grow and thrive in today’s competitive legal market. By leveraging the power of the internet and partnering with a specialised legal marketing agency, you can ensure your law firm is strategically positioned to capture and convert valuable online leads.


Tailor-made lead magnets

At the outset of our lead generation service, we take the time to get to know your specific goals, areas of practice, and target audience to successfully tailor your optimisation strategies

Our team of experts will work closely with you to develop personalised lead generation strategies that not only attract new clients but also engage and retain your existing clients, ensuring long-term success.


Maximise profits

Our powerful combination of search engine optimisation and pay-per-click strategies works together to amplify your reach and boost your lead generation efforts.

We understand the unique challenges and opportunities within the legal services sector, which is why our digital marketing service is specifically designed to deliver more legal leads and help grow your law practice.


Data-powered precision

Our state-of-the-art data tools allow us to closely monitor your law firm campaigns’ performance, providing us with valuable insights to optimise your online business generation strategy.

At MLT, you’ll receive regular, transparent reports that demonstrate the success of our lead generation efforts. Our aim is to position your firm for long-term success.


Read what our clients have to say about our service


What's included in our lead generation services for law firms?

There are several marketing channels that can be used to increase website visitors and gain more leads. Prospective clients are not out of reach; you just need to implement the right digital marketing strategies to attract them.

Local search for lawyers

Attract nearby clients with a location-focused lead generation strategy

Drive targeted, local leads with our law firm local SEO service. Search engine rankings are critical for generating leads. If your law firm website is not appearing in search engines, you’re missing out on potential leads from prospective clients.

Some of the best legal leads come from local searches – a prospective client who is in your area. These legal clients are more inclined to choose you due to the convenience of your location and therefore more likely to be considered as a qualified lead.

Our expert team will optimise your online presence on local search platforms like Google My Business and Bing Places, increasing your chances of attracting and converting nearby prospects by boosting you up the ranks of organic search results.

Practice area power pages

Capture the attention of potential clients with targeted, high-converting landing pages.

Our team of experts will create high-converting landing pages tailored to your chosen legal specialty.

If you want to highlight your legal knowledge for a specific practice area on your law firm website, we can create dedicated pages that captivate potential clients and encourage them to take action.

With advanced tracking and analytics, we’ll closely monitor the performance of your practice area pages, ensuring continuous optimisation and a steady flow of high-quality legal leads for your law firm’s services.

PPC bidding

Bid smart, win big

We know how important return on investment is to your law firm’s success. That is why our PPC ads service has been designed to maximise your visibility while keeping your ad spend low. 

Our bid management strategy involves continually monitoring and adjusting bids to ensure optimal ad placement and cost-efficiency to your PPC budget. By leveraging advanced tools and legal sector industry insights, we help you find the perfect balance. 

Interested in learning more? Check out our free resources.


Lawyer lead generation FAQs

Our targeted approach focuses on attracting leads that are genuinely interested in your specific areas of practice. By leveraging advanced data tracking and analytics, we can fine-tune your campaigns to ensure we’re connecting you with the right audience.

Yes, our Practice Area Power Pages service can be customised to target multiple practice areas within your law firm. We will create dedicated, high-converting landing pages for each of your chosen legal specialties, ensuring that your firm effectively showcases its expertise and attracts quality leads in each targeted practice area.

We employ advanced tracking and analytics tools to monitor the performance of our legal lead generation services. Key performance indicators (KPIs) such as traffic, conversion rates, and lead quality are closely tracked to ensure the effectiveness of our strategies. Regular, transparent reports will be provided to you, demonstrating the success of each service and allowing for ongoing optimisation and improvements.


Read some of our case studies

Online business generation is the main source of business

Enquiries have increased 190% in six months


Begin the journey to generate more quality leads

Your law firm’s marketing plan can only achieve its potential if it’s backed by an effective lead generation strategy. Let us help you transform your law firm’s website into a customised sales funnel, designed to attract and convert potential clients.