Today, we delve into a pivotal question many law firms grapple with: Should your website include an FAQs (Frequently Asked Questions) section? Let’s unpack this topic.
As stated earlier, law firms can attract younger clients who prefer self-help options by providing answers to common questions. However, there are several other positive reasons to incorporate FAQs on your website, such as:
An FAQs section can showcase a law firm’s expertise in its specialised areas. When potential clients see well-thought-out answers, it instils trust and portrays the firm as a leader in its field.
FAQs can be a goldmine for SEO (search engine optimisation). Search engines, like Google, prioritise content that answers users’ questions directly, and an FAQ section is naturally geared to match these search queries. They often contain keywords and long-tail search queries that potential clients might use and therefore can improve a website’s visibility on search engines.
FAQs can pre-emptively address common queries, saving time for both the client and your law firm. Instead of fielding the same questions repeatedly, your staff can direct clients to the FAQ section for quick answers. This streamlines the interaction process, allowing your team to focus on more specific and complex enquiries.
An organised FAQs section can guide potential clients to relevant parts of the website, such as service pages, team profiles, or contact forms.
While the appeal of a shiny new website is undeniable, there are considerations to ponder:
Given the advantages, especially in catering to the younger generation, it’s a firm “Do”. However, it comes with a caveat. Law firms should prioritise maintaining an updated, organised, and relevant FAQs section that truly adds value to the user experience.
Law firms ready to embark on this journey can consider the following steps:
By striking the right balance, law firms can harness the power of FAQs to boost their online presence, attract a wider client base, and establish themselves as leaders in their domain. Stay tuned for our next ‘do or don’t?’ piece!
If you’re thinking about starting an FAQs section on your law firm website or you would like our help with your digital marketing, please do not hesitate to get in touch with us. You can complete the online enquiry form or give us a call on 0333 344 2722 and we’ll get back to you as soon as we can.