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I need to maximise return on ad spend

Get your ads performing for your law firm and start seeing real results.

Ad spend optimisation strategies for law firms

When you’re working towards growing your law firm, it can be frustrating when your paid advertising doesn’t deliver the results you expect. An inefficient ad spend can lead to wasted resources, missed opportunities, and limited growth.

Return on Ad Spend (ROAS) optimisation is the process of fine-tuning your advertising campaigns to achieve the maximum possible return on your investment. It involves a strategic approach to managing your ad spend, targeting the right audience, crafting compelling ad creatives, and monitoring KPIs.

By optimising ROAS, you can ensure that your marketing budget is used effectively, driving higher-quality leads and conversions while minimising waste. This ultimately leads to increased revenue and growth for your business, making ROAS optimisation a critical component of a successful digital marketing strategy.

With 20+ years of experience in the sector, we have developed an ad-specific legal marketing service that helps you get more from your advertising budget, ensuring your law firm’s growth and long-term success. 


Looking to optimise your ROAS?

Maximise your marketing investment and attract more clients from your target market with the help of MLT Digital. Get in touch and discover how our tailored solutions have helped other law firms optimise their ad spend, drive growth, and outperform their competitors.

Why is my law firm's ROAS low?

Navigating the complexities of search engine optimisation, PPC campaigns, and crafting an effective law firm marketing plan can be challenging, often leading to suboptimal ROAS and missed opportunities for growth.

Over the years, we’ve worked with hundreds of law firms and witnessed firsthand the common struggles they face in maximising ROAS, including:

You don’t have to face these common law firm advertising struggles alone. Our comprehensive suite of solutions is designed to address each of these challenges and help you with ROAS optimisation.

Get in touch with us today for a free consultation, and let us help you optimise your paid search marketing efforts for maximum results.


Read what our clients have to say about our service


How we maximise ad spend for law firms

Having a strong brand is crucial to the success of your firm’s ROAS. Our branding service can assist your firm to establish a recognisable brand to improve your conversion rate.

Our approach:

Our expert team creates targeted and optimised PPC campaigns that attract the right audience for your law firm. Our data-driven strategies ensure your ads reach your ideal clients.

Our approach:

We craft compelling content that resonates with your target audience. By writing engaging ad copy and PPC landing pages, we will improve your overall marketing efforts and conversion rate. 

Our approach:


Here's just some of the results we've achieved for our law firm clients

conversion rate improvement after content optimisation
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organic search growth after implementing local SEO campaign
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increase in overall enquiries after six months with MLT
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Who we help

Each area of law faces distinct challenges in optimising ad performance and effectively reaching their target audience through PPC advertising.

That’s why we’ve developed unique strategies to cater to these differences, ensuring that our services not only enhance your ad campaigns but also connect you with the clients you’re seeking.

Here’s how our ROAS optimisation strategies differ for each legal sector:

For commercial lawyers, we concentrate on industry-focused ad creatives and data-driven B2B advertising strategies to efficiently reach businesses seeking your legal services.

We optimise ad targeting and bidding based on relevant keywords to maximise visibility at the most competitive cost per acquisition.

Our approach for criminal lawyers involves using hyper-localised ad targeting and crafting compelling ad copy that highlights your experience in criminal defence.

This ensures your PPC ads reach potential clients in need of urgent legal services in your area while minimising wasted ad spend.

Our ROAS optimisation strategies for employment lawyers include creating separate campaigns targeting both employers and employees, ensuring targeted keyword and tailored ad copy.

This approach enables you to reach potential clients with specific legal needs while maximising your law firm’s marketing budget efficiency.

For family lawyers, we prioritise compassionate messaging and emotionally resonant ad creatives.

By focusing on local search results and audience segmentation in digital advertising, we help you connect with potential clients experiencing sensitive family situations at a reasonable cost per lead.

Our approach for personal injury lawyers comprises narrowly focused PPC campaigns and location-based advertising to reach potential clients actively looking for representation after an accident or injury.

We optimise ad messaging and landing pages for higher conversion rates and reduced cost per acquisition.

For private client lawyers, we devise tailored marketing strategies that include crafting sophisticated ad messages for your practice areas.

By utilising targeted display advertising campaigns, our aim is to engage high-net-worth individuals in need of your legal services in a cost-effective manner.

Our ad optimisation solutions for small law firms emphasise local search advertising, niche content marketing, and carefully managed PPC campaigns.

Our marketing strategy helps to boost your online visibility and attract clients who appreciate the personalised attention and expertise of a smaller firm without exceeding your ad budget.

We adapt our strategies for medium-sized law firms by merging local and national advertising techniques, bespoke ad creatives, and data-informed advertising.

Combining these methods will engage clients from various industries and practice areas, helping you to maximise ROAS.


Ad campaign FAQs

While it varies depending on your specific circumstances, target audience, marketing strategy, and objectives, you can generally expect to see noticeable improvements in your law firm’s PPC campaigns within three to six months.

We provide comprehensive monthly reports that detail the performance of your marketing campaigns, allowing you to see the return on your marketing spend. This includes key metrics like click-through rates, conversion rates, and cost-per-lead.

By regularly monitoring and analysing these metrics, you can ensure the effectiveness of your law firm marketing budget and make informed decisions about your advertising strategies.

Definitely! ROAS optimisation plays a vital role in making the most out of your law firm’s advertising budget.

By strategically refining your ad campaigns as part of a comprehensive digital marketing plan, you can drive higher-quality leads, increase your online visibility, and ultimately attract more prospective clients, leading to increased revenue and growth for your law firm.

Focusing on targeting the right audience and continuously optimising your ad strategies ensures that your investment in advertising yields the best possible results, contributing significantly to your law firm’s success.

Interested in learning more? Check out our resources


Explore some of our case studies

Paid search saw a 400% improvement in ROAS

Paid search average conversion rate of 20%

Paid ROAS improved by over 80%


Ready to speak to an expert?

Our data-driven advertising strategy, designed to maximise your return on ad spend (ROAS), can propel your brand to new heights, reach potential customers more effectively, and significantly amplify your overall profit.

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