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Kee Solicitors

“I’ve been working with MLT for 6 months now and would highly recommend their services.”

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Enquiries have increased by over 190% in six months

"I've been working with MLT for 6 months now and would highly recommend their services. They have an expert digital marketing team and have been able to generate more enquiries for my firm. I feel they provide quite a tailored service and are really responsive and adapt to our needs."

Jonathan Kee, Senior Partner, Kee Solicitors

Situation

We started working with Kee Solicitors in 2022. The brief was quite simple – to help increase turnover by generating more quality family law leads required from online sources. Kee Solicitors are very focused on business development and understand the importance of digital marketing. With an already well established website in place and Google Ad campaigns running, we were asked to take over the management of their online presence, using our niche legal sector expertise to get things working harder for them.

Strategy

Our comprehensive growth strategy involved a multi-pronged approach, including taking over the management of their Google Ads campaign, identifying gaps in their existing content and creating new, optimised content to fill those gaps, implementing ongoing SEO tactics, and making targeted design tweaks to the site to improve conversions.

One of the key components of our strategy was our focus on organic SEO techniques. By conducting thorough keyword research, optimising page titles and descriptions, and creating optimised content, we were able to improve our client’s search engine rankings and drive more qualified traffic to their site.

In addition, we also made significant improvements to our client’s Google Ads campaign, refining their targeting and ad copy to better reach their target audience and drive more conversions.

We also made conversion-focused design tweaks to the site, such as improving the layout of key landing pages on both desktop and mobile and making more use of reviews platforms such as Google Reviews and Trustpilot, to further improve our client’s conversion rates and to increase enquiries.

Result

Throughout the process, we maintained regular communication with our client, scheduling monthly calls to share management information and monitor progress.

This allowed for transparent tracking of our results and ensured that we were able to make adjustments and refinements to our strategy as needed to continue driving success.

Since we started working together six months ago:

Overall enquiries have increased by over 190%
Organic traffic increased has by over 70% leading to an 170% increase in organic search enquiries
Paid search has seen a 400% improvement in return on ad spend

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If you want your law firm to stand out online, MLT is the online marketing agency you need. We specialise in helping small to medium-sized law firms like yours to improve their online visibility, drive more targeted traffic, and increase client leads.