AI and data-driven approaches to content marketing for law firms
The legal sector is experiencing a rapid technological shift, with artificial intelligence (AI) transforming not just legal practice but also how firms market their services. For small to mid-sized law firms, staying competitive means embracing AI-driven marketing strategies while mitigating risks such as AI ‘hallucinations’ (where AI generates inaccurate information). Important to know: Law firms […]
Should I use case studies to highlight my firm’s expertise?
One highly effective strategy that is often overlooked is the use of case studies on a law firm’s website. These engaging and informative pieces of content can demonstrate a firm’s proficiency, showcase results, and offer an interactive experience for potential clients to understand complex legal outcomes. We will explore their potential as part of […]
Should I incorporate FAQs on my law firm website?
Today, we delve into a pivotal question many law firms grapple with: Should your website include an FAQs (Frequently Asked Questions) section? Let’s unpack this topic. FAQs and understanding the modern client Before we make a judgment, it’s essential to understand who your potential clients are. Recent data reveals that the Gen Z and Millennial […]
How to write legal content for your website that generates hundreds of new enquiries (with a PROVEN example)
“It’s your turn to write the blog post this week/month/year/decade.” – Result: sad face. “Please write a blog post like this and it will generate lots of new money for you.” – Result: happy face. Is it that simple? Yes. Good content will make you money and, if it’s really good, it will make you […]