What’s the difference between GEO and SEO for law firms?
At first glance the title of this post might sound like a playful trick-or-treat question, the kind you might hear your children rehearsing for next month, but this subject is actually becoming increasingly important for law firms to be able to generate enquiries effectively online. As noted in our recent blog posts “In the next […]
Why your law firm needs a GEO audit
Our CEO, Stephen Moore, recently wrote that “in the next five years, clients won’t visit your website, their AI agents will.” That statement might sound bold, but it reflects a fundamental shift in how people are already starting to search, choose, and engage with law firms and other professional service providers. The solution is combined, […]
In the next 5 years people won’t visit your website
During the course of the next decade, more likely the next five years, we will get to the stage where nobody will visit a law firm’s website to arrange an appointment. Not one person. The era of search bars, drop-down menus, and laborious form-filling is already drawing to a close. Instead, people will simply tell […]
Will organic rankings become the small print of digital marketing?
Since the launch of Google, Search Engine Optimisation (SEO) has been a cornerstone of digital marketing and online business generation for law firms. However, as search engine results pages (SERPs) become increasingly complex, the impact of top organic rankings is diminishing in terms of click throughs, traffic and enquiries. This shift is necessitating a change […]