Should I showcase client testimonials on my law firm’s website?

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In the competitive digital world, testimonials hold a paramount position, acting as the voice of satisfied clients in a world where trust is pivotal. Just as a website provides a digital introduction, testimonials serve as affirmations of your firm’s capabilities and expertise which ultimately help form potential clients’ perceptions and decisions. This propels us toward […]

Should I build a social media presence for my law firm?

In today’s digital age, having a strong social media presence is crucial for any business looking to thrive and attract prospective clients, build valuable connections, and establish themselves as thought leaders. But when it comes to lawyers the decision to leap into the world of social media can be daunting. This brings us to the […]

Getting started with Artificial Intelligence (AI) for lawyers

Chat about Artificial Intelligence (AI) is literally everywhere at the moment, and I’ve been finding it a bit overwhelming. It’s almost impossible to go anywhere, or do anything, without either hearing or being involved in chat about AI.  A few weekends ago, I was in Dublin with my family. My brother-in-law, who is a film/tv […]

The importance of increasing your law firm’s average fee value

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Why do American law firms in the UK make much more money than their UK counterparts? According to a recent article in the Times, partners at US law firms in London generate 25% more profit than their English counterparts, with some achieving a net profit margin of more than 70%. But how do they do […]

Artificial Intelligence (AI) and the future of legal representation

At the turn of the year, all the chat (excuse the pun – if it even is one) was about ChatGPT: the viral AI chatbot developed by OpenAI. If you’ve not tried it by now then you might not get the chance (certainly without paying for it) as every time I’ve tried to use it recently, […]

The importance of ‘They Ask, You Answer’

An inspiring philosophy that underpins current best practice of successful online marketing. As part of a post pandemic ‘Eyes Wide Open’ approach to our business, and the world around us, we’ve been really inspired by this book and found many aspects that can be applied to any business or sector. It’s a highly recommended read […]

Increase your law firm’s online visibility with sector marketing

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Wondering how to get more of the right type of client to your law firm’s website? Have you considered sector-based marketing? Read on to find out more… Most law firms have a modern website with engaging and relevant content that ranks well in Google. Some also support their website with paid advertising. A combination of […]

The ultimate law firm marketing checklist

The best websites might seem simple but there are always many moving parts and many things to consider when assessing its value to your firm. We’re instinctively drawn to the design elements as they are the most obvious and easiest to review, but what about under the hood? To help you review your website (and your online […]

Marketing your law firm in the digital age – 10 top tips

Marketing your law firm in the digital age – 10 top tips

The internet is replete with opportunities for the marketing-savvy law firm and, as such, you’ve got to make the most of your chances to increase turnover, drive online visibility, and build your online reputation.  To help you achieve online success, we’ve put together a top tips cheat sheet for your law firm. 10 tips to […]