What’s the difference between GEO and SEO for law firms?
At first glance the title of this post might sound like a playful trick-or-treat question, the kind you might hear your children rehearsing for next month, but this subject is actually becoming increasingly important for law firms to be able to generate enquiries effectively online. As noted in our recent blog posts “In the next […]
Why your law firm needs a GEO audit
Our CEO, Stephen Moore, recently wrote that “in the next five years, clients won’t visit your website, their AI agents will.” That statement might sound bold, but it reflects a fundamental shift in how people are already starting to search, choose, and engage with law firms and other professional service providers. The solution is combined, […]
In the next 5 years people won’t visit your website
During the course of the next decade, more likely the next five years, we will get to the stage where nobody will visit a law firm’s website to arrange an appointment. Not one person. The era of search bars, drop-down menus, and laborious form-filling is already drawing to a close. Instead, people will simply tell […]
AI for Law Firms: Opportunities and Risks – Key Takeaways from Our SOLAS Webinar
We were delighted to have the opportunity to present on last month’s Society of Law Accountants in Scotland (SOLAS) webinar, where our Directors, Chris Davidson and Gav Ward explored a fast-moving topic that’s reshaping the legal landscape: AI for law firms. With over 130 law accountants, lawyers, and legal professionals in attendance, the session, chaired […]
The impact of AI on the way potential clients are ‘searching’ or ‘looking for answers?’
AI referral traffic: a new era for law firm marketing As an early mover into the world of online marketing and online business generation for law firms I had to find different ways of selling our proposition. I found that the easiest way of doing this was by describing the result of search engine optimisation […]
The surprising new source of law firm enquiries: AI referrals explained
AI referral traffic: a new era for law firm marketing The legal sector is experiencing a significant shift in how clients find and engage with your law firm online. Over the past 10 months, our clients have witnessed a steady rise in referral traffic originating from AI-driven platforms like ChatGPT, Perplexity, SearchGPT, and Gemini. This […]
Why speed of response is the new competitive advantage for law firms
As the way clients engage with legal services continues to evolve, so do the factors that influence whether a firm secures new instructions or misses out entirely. One of the most influential factors for firms is the speed of response. When a prospective client reaches out, whether by phone, web form, or live chat, they’re […]
AI and data-driven approaches to content marketing for law firms
The legal sector is experiencing a rapid technological shift, with artificial intelligence (AI) transforming not just legal practice but also how firms market their services. For small to mid-sized law firms, staying competitive means embracing AI-driven marketing strategies while mitigating risks such as AI ‘hallucinations’ (where AI generates inaccurate information). Important to know: Law firms […]
Feeding innovation: How can lawyers nourish their business development skills?
For those who follow my LinkedIn posts, you know I enjoy finding unique connections from the most unlikely of sources! For me, one of the highlights of visiting London on business is, when time allows, going for a wander around Borough Market. As I sit here on this sunny Tuesday morning before meeting a client […]
Should I showcase client testimonials on my law firm’s website?
In the competitive digital world, testimonials hold a paramount position, acting as the voice of satisfied clients in a world where trust is pivotal. Just as a website provides a digital introduction, testimonials serve as affirmations of your firm’s capabilities and expertise which ultimately help form potential clients’ perceptions and decisions. This propels us toward […]