AI for Law Firms: Opportunities and Risks – Key Takeaways from Our SOLAS Webinar
We were delighted to have the opportunity to present on last month’s Society of Law Accountants in Scotland (SOLAS) webinar, where our Directors, Chris Davidson and Gav Ward explored a fast-moving topic that’s reshaping the legal landscape: AI for law firms. With over 130 law accountants, lawyers, and legal professionals in attendance, the session, chaired […]
The impact of AI on the way potential clients are ‘searching’ or ‘looking for answers?’
AI referral traffic: a new era for law firm marketing As an early mover into the world of online marketing and online business generation for law firms I had to find different ways of selling our proposition. I found that the easiest way of doing this was by describing the result of search engine optimisation […]
The surprising new source of law firm enquiries: AI referrals explained
AI referral traffic: a new era for law firm marketing The legal sector is experiencing a significant shift in how clients find and engage with your law firm online. Over the past 10 months, our clients have witnessed a steady rise in referral traffic originating from AI-driven platforms like ChatGPT, Perplexity, SearchGPT, and Gemini. This […]
Why speed of response is the new competitive advantage for law firms
As the way clients engage with legal services continues to evolve, so do the factors that influence whether a firm secures new instructions or misses out entirely. One of the most influential factors for firms is the speed of response. When a prospective client reaches out, whether by phone, web form, or live chat, they’re […]
AI and data-driven approaches to content marketing for law firms
The legal sector is experiencing a rapid technological shift, with artificial intelligence (AI) transforming not just legal practice but also how firms market their services. For small to mid-sized law firms, staying competitive means embracing AI-driven marketing strategies while mitigating risks such as AI ‘hallucinations’ (where AI generates inaccurate information). Important to know: Law firms […]
Feeding innovation: How can lawyers nourish their business development skills?
For those who follow my LinkedIn posts, you know I enjoy finding unique connections from the most unlikely of sources! For me, one of the highlights of visiting London on business is, when time allows, going for a wander around Borough Market. As I sit here on this sunny Tuesday morning before meeting a client […]
Should I showcase client testimonials on my law firm’s website?
In the competitive digital world, testimonials hold a paramount position, acting as the voice of satisfied clients in a world where trust is pivotal. Just as a website provides a digital introduction, testimonials serve as affirmations of your firm’s capabilities and expertise which ultimately help form potential clients’ perceptions and decisions. This propels us toward […]
Should I build a social media presence for my law firm?
In today’s digital age, having a strong social media presence is crucial for any business looking to thrive and attract prospective clients, build valuable connections, and establish themselves as thought leaders. But when it comes to lawyers the decision to leap into the world of social media can be daunting. This brings us to the […]
Getting started with Artificial Intelligence (AI) for lawyers
Chat about Artificial Intelligence (AI) is literally everywhere at the moment, and I’ve been finding it a bit overwhelming. It’s almost impossible to go anywhere, or do anything, without either hearing or being involved in chat about AI. A few weekends ago, I was in Dublin with my family. My brother-in-law, who is a film/tv […]
The importance of increasing your law firm’s average fee value
Why do American law firms in the UK make much more money than their UK counterparts? According to a recent article in the Times, partners at US law firms in London generate 25% more profit than their English counterparts, with some achieving a net profit margin of more than 70%. But how do they do […]