AI visibility vs organic and paid: Why it matters more
Search marketing is changing fast, and the biggest shift is simple: users are no longer just choosing from a list of links. AI systems are starting to answer questions directly, and in many cases, they decide which brands get named inside those answers. That means “AI visibility” is emerging alongside organic and paid visibility as […]
Why SEO and PPC alone won’t win new clients anymore
The quest to win the online marketing war now requires battles to be fought across many fronts. The increasing use of AI combined with the correlated increase in zero click searches has meant that the traditional twin pillars of Search Engine Optimisation (SEO) and Pay Per Click (PPC) are not enough. Why? Artificial Intelligence (AI) […]
Should I dedicate a substantial budget to our law firm’s PPC campaigns?
The realm of digital marketing for lawyers, is vast and varied. While organic marketing campaigns and strategies like SEO have their undeniable advantages, pay-per-click (PPC) advertising offers a fast-track route offering immediate visibility to attract clients. But does that mean law firm’s presence online should be controlled through a significant chunk of their legal marketing […]