Digital Account Director

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About us

MLT (Formerly Moore Legal Technology) combines 20 years of legal sector marketing expertise with innovative, AI-enhanced digital marketing strategies. MLT focuses on delivering exceptional ROI and robust online growth specifically for the legal sector, ensuring our clients not only keep pace with industry evolution but remain ahead of the curve. We understand the unique challenges and opportunities of the legal market, offering bespoke, results-focused solutions tailored to the needs of each firm.

MLT has ambitious growth plans and has gone through an extensive re-structure and brand relaunch over the last 12 months to prepare for the new opportunities that tech innovation and AI bring to the world of digital marketing for law firms. We thrive on good work, work life balance and a touch of our own fun and humour.

If you genuinely want to not only embrace these evolutions but be part of crafting the future of digital marketing for the legal sector then this opportunity is for you.

Job Description

MLT Digital is seeking a dynamic and experienced Digital Account Director to manage and develop a portfolio of low-touch legal sector clients. This pivotal role combines client relationship management, strategic growth initiatives, and project management to ensure the success and satisfaction of our clients within the digital, AI-driven marketing landscape.

We have an enviable high level of client retention due to years of open, honest and no-fluff client service. Many clients have remained for over 10 years and continue to grow and prosper through these strong relationships built on trust. These relationships were set up by the founding Directors and are precious to MLT. These also define our legal sector tenure and must be upheld and developed. You must be comfortable embracing the learnings and insights of our legal niche for prosperous client relationships.

Things you need to know:

We value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Key responsibilities:

Manage and grow a portfolio of low touch, legal sector clients
Adhere to strict and accurate briefing, scoping, and delivery protocols
Develop and implement strategic digital marketing roadmaps/plans tailored to each client’s needs and goals, underpinned by performance data
Collaborate with internal teams (Operations, Content, SEO, PPC, Data, and Marketing) to ensure high-quality delivery of services
Identify upselling and cross-selling opportunities to expand client accounts using AI driven market insights and gap analysis
Monitor and report on campaign performance, providing insights and recommendations for optimisation and development
Lead client meetings and presentations, effectively communicating complex digital marketing concepts
Manage project timelines, budgets, and resources to ensure client satisfaction and agency profitability
Stay updated on industry trends, particularly in AI-driven marketing, automations and agents for the legal sector

Required experience:

10+ years of experience in digital marketing, with at least 7+ years in a leading client-facing role
At least 12 months working knowledge and experience of AI driven strategies and/or tools – ChatGPT mandatory, Claude, Gemini, Co-Pilot, Perplexity – familiarity is acceptable
Experienced level for Teamwork, Asana, Monday, or other project management software
Strong understanding of digital marketing channels, including SEO, PPC, content marketing, and social media
Experience in the legal sector or professional services industry is highly desirable

Soft skills:

Excellent project management skills, with the ability to juggle multiple projects and deadlines
Confidence and adaptability to navigate conversations with high-achieving professionals
Superior communication and presentation skills, with the ability to explain complex concepts to non-technical professional clients
Strong analytical skills and data-driven decision-making abilities
Proven record of accomplishment of managing and growing multiple client accounts simultaneously
Exceptional relationship-building abilities, with a focus on trust and long-term partnerships
Adaptability and resilience, particularly when dealing with demanding legal professionals
Strategic thinking and problem-solving skills
Empathy and active listening to understand and address client needs effectively
Ability to remain calm under pressure and manage conflicting priorities
Proactive approach to identifying and addressing potential issues before they escalate to the Operations Director and/or Performance Director

Additional requirements:

Degree in Marketing, Business or related field
Knowledge of WordPress, Weblium and Joomla platforms would be ideal but not essential
Willingness to work in Glasgow City Centre Tue-Thu minimum weekly, 3 days out of 5
2 references

What we offer:

Salary from £45,000 per annum
Performance-related bonus structure
25 days holiday plus statutory bank holidays
Option to work a 4 day week
Company matched pension plan
Opportunities for professional development and career growth within MLT

**Closing date - Tuesday 8th April**

Connect today for future opportunities

As MLT Digital gears up for a substantial expansion over the next three years, we’re on the lookout for forward-thinking professionals who are as passionate about legal marketing as we are.

Submit your CV and let’s forge a connection that could pave the way for collaborative success in the world of global legal digital marketing.